Wednesday, December 19, 2012
We have some big news and we're really excited about it!
As of next week we are now doing all our own distribution in the US. In the past Cartolina has been wholesaled by national distributors across the US. But we've been listening to retailers and what we've heard is that things have changed in their world over the last 4 years and they want to connect with the people they do business with. They want to meet the manufacturers face to face and they want a personal connection with their suppliers. So we made a big decision a few weeks ago to 'bring home' our distribution and start working with our US retailers directly - offering a great new selection of product, better pricing and stellar customer service.
We've been very busy getting organized:
- We have hired a whole new sales force - wonderful people that we've worked with before - people who know Cartolina inside and out.
- We've negotiated strategically with carriers so that we can offer the best shipping prices to our buyers. No high priced, cross-border shipping prices here!
- We built a new shipping department onto the studio so that we are efficient (and have a stylish place to work of course!)
- We've published fabulous new paper catalogs and built a simple to use online ordering system.
- We've upgraded all our data bases and inventory systems so that going into 2013 we have the most efficient and sophisticated fulfillment, billing and shipping system I could ever have imagined.
We are ready to roll!
Creatively compiled by Fiona Cartolina at 1:00 PM
Monday, December 10, 2012
Thursday, December 6, 2012
Sunday, November 25, 2012
Here's another peek at our new boxed notecards and mini cards. We sell tons of mini cards - florists love them - so much nicer than the ones they usually offer! These ones are a repeat pattern of really old tea cups - I think these will be very popular!
Creatively compiled by Fiona Cartolina at 2:28 PM
Saturday, November 24, 2012
We've been working like mad to get all our new Cartolina product printed and stashed away in the stock room ready for the buying season which starts in mid December. I'm super excited about 2013 - feels like it's going to be a great year. 13 is my lucky number - I was born on Friday the 13th :-)
Creatively compiled by Fiona Cartolina at 7:57 AM
Thursday, November 22, 2012
Wednesday, November 7, 2012
Such a lovely display of Cartolina Cards at Artemis in Spokane WA. Kris just reopened her shop in a fabulous vintage building downtown and it's truly awe inspiring. If you are in the area you must visit. Here are some pictures of the store .
Creatively compiled by Fiona Cartolina at 10:44 AM
Wednesday, October 31, 2012
Tuesday, October 30, 2012
Wednesday, October 24, 2012
I am so excited to introduce you to our latest iPhone app - MAILROOM!
We have been thrilled with the success of all our iPhone apps - never in a million years would I have guessed that they would be so popular - thank you to every one of our users!
So over the last year or so I have heard from a number of our creative users that they are using the Cartograms from the original Cartolina app to send short messages to their customers and clients - and they really wished that they had a little more room to write something other than a short cryptic thank you.
So we developed Mailroom especially for all you creative entrepreneurs and visually obsessed who want to send something just a little more fun - a little more 'Mad Men' - to your customers and clients. There are 21 stylishly vintage templates with lots more room to type your message. The app is $1.99 at the app store.
I hope you love it - and use it! It's your business letter, only better!
Creatively compiled by Fiona Cartolina at 6:05 AM
Thursday, October 18, 2012
Time to update your Cartolina iPhone app folks! We have 9 new designs free for you as soon as you update your app to the latest version. Hope you like them. I think they are very useable designs - happy and cheery :-)
If you don't know what the heck I'm talking about you can find the Cartolina iPhone app right here - it's $1.99 and with that you get 45 Cartograms to use over and over and over . . . .
Creatively compiled by Fiona Cartolina at 1:06 PM
Wednesday, October 17, 2012
I have something new for you this morning. The friendly folk over at Sincerely have been Cartolina's high tech partners for some time - they run the back end of our iPhone apps. They take care of the postcard printing system that allows our app users to send real postcards without ever having to go near the post office. We have some new card designs on their Ink Cards app this morning. It's the same system as our Cartolina Postale app - you pick a design and insert your photograph, write your message on the back, address it and for $1.99 the postcard is sent for you - simple! Hope you like them! You can download Sincerely's Ink Cards app for free, right here.
Sunday, October 14, 2012
Good morning! I spotted these this morning and they inspired me to post them here! You don't find these German pull down diagrams very often anymore - there are loads of reproductions out there but they tend to reproduce only the most well known designs - you've probably seen the buttercup example lots of times. I love the blue background on these! These are from Berlinner Strasse and cost about $220 each - they're huge and original! Really stunning, don't you think?
Creatively compiled by Fiona Cartolina at 8:48 AM
Tuesday, September 18, 2012
At Cartolina we recently started doing our own Canadian distribution - up until now we have always used full service distributors. It's been a really great experience and we are enjoying meeting all our buyers. It's also allowed us to offer spectacular customer service, fast shipping and really low shipping rates.
One of the things that motivated us to make the change to doing our own distribution was reading this e-book by Mark Gardiner - "Building a Brand Like Trader Joe's"
It's a fascinating account about his experience as an ex ad man who worked at Trader Joe's for a year to try and figure out the success of their brand.
Creatively compiled by Fiona Cartolina at 8:04 AM
Monday, August 20, 2012
Today I want to tell you about one of our retailers - Petite Violette (isn't that a cute name?) They are located in the south of sweden in Malmo and, let me tell you, it's one of those stores that I'd like to move into and live in. It is stacked to the gills with cool vintage and new stuff - curated with a keen eye for the curious. They are an online shop, retail space and prop hire store. They have loads of cool stuff in their online store and they ship overseas! Don't you wish you could just pop out on your bike and visit this fabulous place - maybe you can - are you in Malmo?
I just liked their Facebook page - maybe you'd like to too :-)
Look how they display our cards - so clever - I'm going to borrow this idea :-)
Creatively compiled by Fiona Cartolina at 3:29 PM
Friday, August 17, 2012
Good morning!This is fun - A lot of people think my name is actually Fiona Cartolina (which I really don't mind) So I was thinking that it would be fun to imagine the world that Fiona Cartolina would actually live in - and design a profile pic. This is what it turned out like (I may have to change my last name to Cartolina after all) . . .
And definitely start wearing flowers in my hair on a regular basis!
Creatively compiled by Fiona Cartolina at 11:01 AM
Monday, July 30, 2012
A few months ago the ladies at FLOW magazine asked me to do an interview for their summer issue. I was delighted to have been asked by this fabulous Dutch mag - I really love their publication - and, guess what - they have an english version coming out soon - which is super exciting! Anyway, the interview has loads of Cartolina info and lots of photos from my studio - so I thought you might like to see them - a few you may have already seen - but some will be new for you!
Creatively compiled by Fiona Cartolina at 4:21 PM