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At Cartolina we recently started doing our own Canadian distribution - up until now we have always used full service distributors. It's been a really great experience and we are enjoying meeting all our buyers. It's also allowed us to offer spectacular customer service, fast shipping and really low shipping rates.
One of the things that motivated us to make the change to doing our own distribution was reading this e-book by Mark Gardiner - "Building a Brand Like Trader Joe's"
It's a fascinating account about his experience as an ex ad man who worked at Trader Joe's for a year to try and figure out the success of their brand.
6 comments:
Thanks for this Fiona! I bought it just now and am looking forward to reading it. Inspiration for the new {seems a little mad} adventure
Thanks for the recommendation! I'm sure it will be a helpful addition to my library.
Thanks for the suggestion! That book is officially next on my list. :)
I love your website, artwork, cards, photos.. everything!
Too adorable!! :0)
Your artistic skills are adorable. It not depends on accuracy and perfectness but always the creativity ranks you. It enhances your crafting skills by making it more popular among the people.
Got the book...Thanks so much again! I will report back after I read it :):)
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