At Cartolina we recently started doing our own Canadian distribution - up until now we have always used full service distributors. It's been a really great experience and we are enjoying meeting all our buyers. It's also allowed us to offer spectacular customer service, fast shipping and really low shipping rates.
One of the things that motivated us to make the change to doing our own distribution was reading this e-book by Mark Gardiner - "Building a Brand Like Trader Joe's"
It's a fascinating account about his experience as an ex ad man who worked at Trader Joe's for a year to try and figure out the success of their brand.