Thursday, December 23, 2010

Cartolina Collection XI

Hello everyone - sorry for my absence for the last couple of days - I definitely did not anticipate how busy we would be this week. But, I have it all under control, and after another super busy week next week we will be back on track - phew!

I would like to take this opportunity to introduce you to Cartolina Collection XI. Yay!
I'm very excited about these new designs. I am absolutely loving the new imagery and the bright colours for spring. These new cards will be in stores in the next few weeks . . . . .

This first card with the red birds was actually a request from our UK distributors - they asked for a design with bright colours and the word LOVE prominently displayed on the front - as signage for their trade show booth. But it turned out so nicely we turned it into a card. I know it's going to be a hit with the buyers because on the 1st day of release this week we sold 3/4 of the entire production run! That's never happened before!


The cards with the cakes are very exciting for me - I work with a few people around the world who source imagery for me and we looked high and low for these very rare prints. I only work with original antique prints so when my favourite image expert called to say she had managed to find originals I was thrilled. I hope you like them too.

The background on this poppy card is a 17th century, copperplate engraving that I bought from a dealer a long time ago. It's amazing how big that poppy grew when I planted it on that lawn!

This Horse Chestnut card is interesting to me because this tree is actually on the back of one of last year's cards. I got so many comments on that tree that it has been promoted to the front!

More Cakes - luv em!


A new feature that we have on all new cards(and reprints) this year is QR codes. A QR code is that tiny checker board icon that is popping up everywhere these days. Now some of you will know about QR codes but, if like me, they are a new feature for you, here's what Wikipedia says(better than I could):

"QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader applicationcan scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser."

So every card we print will have a QR code on the back. To scan the code you just need any smart phone and a scanner app like Quick Mark. Our codes, when scanned, could link to a multitude of things - depending on how we've set it up. This code, above, for instance, leads to our iPhone app page at the iTunes store. Other codes might lead to our website or our blog or a fun giveaway or a promo code! Each code is a fun surprise to enhance the experience of buying or receiving one of our cards! I hope you try it out some time :-)

If you are interested to know more about QR codes for your business this is a good video to watch: http://www.youtube.com/watch?v=ZYDbFTai0iE&feature=player_embedded#!




11 comments:

carina said...

Stunning, of course! Been very excited to see what you've been up to, Fiona. :)

beatpie.com said...

love it. especially the peony one!

Natasha said...

Fiona these are beautiful! Congratulations! And happy holidays! xo

Cassie said...

Gorgeous Fiona! Congrats!

Samantha said...

Lovely cards! And the surprise codes idea is fun! :o)

-Samantha

http://thisfashionista.blogspot.com

BLONDEDESIGN said...

Happy Christmas to you, love them. Kx

Chantale said...

Not only are these gorgeous.. but you've set the standard again melding new technology with classic cards! These are gorgeous!

Layers and Layers said...

They're beautiful. I love how strong & bold the colours are ... because of you & Doug, Gary & I feel totally hip when we talk about the QR code ... LOL - This line will be another huge success for you :)

McMaster and Storm said...

oh, wow! love, love your new designs.......
wow--again!
xo
kara & darcy

Layerstoo said...

love the new designs Fiona...nice bright colours for spring.

Jill Broadhacker said...

Love the new designs and you're right on with the QR codes. Bravo to you!

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