Monday, July 28, 2008

Inspiration | Les Indiennes

I don't suppose this is the first time you have laid eyes on the treasures to be found at Les Indiennes. I can't get enough of their stuff. The imagery on their web site is proof that good photography can make or break the success of a product - it is fantastic. I am so drawn in by the atmospheric images that every time I flick through their absolutely brilliant online flip-book catalogue I am taken away to exotic places and come back feeling refreshed and calm . . . it's a very zen-like shopping experience that you should try too, right now!

One of the amazing things about the fabrics being produced for Les Indiennes is that no automation, electricity or mechanization is used. It is all produced using the traditional Kalamkari process developed 400 years ago for the Dutch East India Trading Co. to satisfy European cravings for exotic Indian prints.

"Because of the Kalamkari process, Les Indiennes is and always will be a small and exclusive company." 
- Mary Mulcahy, founder and designer of Les Indiennes

"We are particularly proud of the fact that Les Indiennes never set out to industrialize or to change the way things are done in India. The production of our fabric does not cause pollution nor does it disrupt the traditional lifestyle of the village where it is made. Les Indiennes provides fair trade employment for over 50 families, raising the standard of living for the entire community, and all the while leaving no environmental or social footprint." I say BRAVO to that and also to the fact that Les Indiennes now have an online shop!
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