Wednesday, October 22, 2008

New green retailer | Pistachio
About a year ago we were contacted by Canada's largest book seller, Chapters, to be part of their new concept stores, Pistachio. Well we are excited to say that the first 2 Pistachio stores are now open in Ontario. Pistachio is Chapter's new chain of "green" stores. They will be carrying stationery, apothecary and gifts. In their words, "At Pistachio we embrace the idea that being environmentally caring doesn't mean denying, abandoning or refusing the things we love, but rather designing, developing and using products in more informed, eco-friendly ways."



I am excited to be involved with Pistachio. They represent a bold but intelligent move by retailers to not just jump on the green bandwagon but to be actively engaged with the vendors, producers and designers to creatively redesign the way we shop.
At Cartolina we are proud that all or products have been produced on FSC certified recycled paper since day one. And our printer was named Most Environmentally Progressive Printer in Canada for the last 3 years at the Environmental Printing Awards. We are involved with a number of wonderful 'green' stores including: Gecko Green Living on Saltspring Island, Monkey Grass in Richmond VA, Fiddlehead in Boston MA, Practically Green in Ridgefield CT.
Pistachio are planning to open 6 to 8 new stores next year and then expanding into a couple of hundred stores across Canada and the US in the future.  If you happen to stroll into one of the new stores, email me and let me know what you think - I'd love to know!